Monday, 12 December 2011

छोटा पर्द (TV News)

                                              Zee Classic presents 'Classic Legends'


                     Javed Akhtar with Mohan Gopinath, Business Head of Zee Cinema

Mumbai, Friday, November 25: When you are as crazy about the greatest Hindi films ever made as we are; when you eat, breathe and dream movies, and all you think of are the best movies ever made in the Hindi film industry, Zee Classic is your one-stop-destination for experiencing the golden era of Hindi Cinema. Being India's only classic Hindi movie channel, Zee Classic boasts of the largest library of digitally re-mastered classic movies with over 500 exclusive titles. Zee Classic encapsulates the ‘Evergreen Age’ of Indian Hindi Cinema which ranges from 1940 to 1970.
It has been Zee Classic’s endeavour to not only show movies of this wonderful era, but to also acquaint the lovers of Hindi cinema with the people who shone so brightly and made this industry what it is. ‘Classic Legends’ is such an initiative on Zee Classic, where we familiarise the lovers of cinema with the brightest luminaries of the industry. We have now taken a step forward in this initiative and are bringing to our viewers “Classic Legends” with a person who is himself a legend, who has himself done stellar work and received global recognition, Mr. Javed Akhtar. Zee Classic proudly presents ‘Classic Legends’ with master storyteller Javed Akhtar as the host. Premiering at 7.30 PM on Sunday, December 11, Zee Classic brings you the stories behind the faces of this Evergreen Age of Hindi cinema on ‘Classic Legends’.
It’s a guided biography by Javed Akhtar of men and women who gave the industry some of its most celebrated iconic movies and music! Over a period of 13 weeks, the show will feature a different legend - actors, directors, writers, musicians and lyricists - every Sunday evening. It will showcase the works of thirteen of the most admired and respected legends namely, Raj Kapoor, R D Burman, Majrooh Sultanpuri, Kishore Kumar, Nargis, Bimal Roy, Vijay Anand, Ashok Kumar, Sahir Ludhiyanvi, Mehboob Khan, Madhubala, Guru Dutt and Shammi Kapoor! Drawing from his vast personal and professional experience in the industry, he will take viewers on a journey through the lives and vast expanse of work of these legends that have brought Indian cinema to the point at which it stands today. Viewers will learn more about the lives of these yesteryear heroes by the person who has had the good fortune of following these legends’ work extremely closely. Such a treat has never been offered to viewers before.
"Given the decades that I have spent in this erstwhile film industry and the talented creative minds that I have had the good fortune of meeting and learning from, it is only fitting that I pay a tribute to the personalities with whom I have come to greatly admire over the years. While there are many movie channels on air, it is only through Zee Classic that today’s generation will ever be acquainted with the glorious classics of decades gone by. Hence, it gives me great pleasure to host ‘Classic Legends’,” said Javed Akhtar about his role in the show.
Talking about ‘Classic Legends’, Mohan Gopinath, Business Head, Zee Cinema PAC says, “There are many shows which talk about the current lot of actors and directors in the industry. And while some dialogues or songs from certain films of the black and white era may be popular among the masses, not many know anything about the people behind those iconic works. ‘Classic Legends’ will introduce people to the creative geniuses in the background from the Evergreen Era. People tend to forget the legends of the past, and through our content on Zee Classic, it’s our endeavour/mission to ensure that we strive in our very own small way to see that they remain immortal forever.
“When a show talks about the founding fathers of Indian Cinema, it is but only fitting that we have an equally gifted and legendary persona with us to share their story with our viewers. Listening to Javedji’s  anecdotes on each legend reveals so many unknown facts about each of them. Along with our collection of films, we believe in giving all Zee Classic viewers a truly magical experience of ‘Bemisaal daur, Bemisaal filmein’!” he adds.
‘Classic Legends’ will cover all those who have left indelible footprints into the collective memories of an enchanted nation! Rich with movie trivia and behind the scenes information, it promises to take film lovers into the world behind the camera and showcase the lives of those who were creators and architects of this film industry. Watch ‘Classic Legends’ with Javed Akhtar, every Sunday starting from December 11, at 7.30 PM only on Zee Classic-‘Bemisaal Daur...Bemisaal Filmein’!
About Zee Classic
Launched in April 2004, Zee Classic is India's only classic Hindi movie channel from the bouquet of channels that are a part of Zee Entertainment Enterprises Ltd’s Zee Cinema PAC. It has the largest library of digitally re-mastered classic Hindi movies with over 500 exclusive titles from 1940 to 1970. Classics like Awara, Mother India, Shree 420  and the best works of legends like Raj Kapoor, Kishore Kumar, SD Burman, Guru Dutt amongst many others are just a few in Zee Classics’ vast library. Zee Classic encapsulates the ‘Evergreen Age’ of Indian Hindi Cinema and its tagline is ‘Bemisaal Daur...Bemisaal Filmein’!
Sancha Noranho - PR

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